Culture alignment

The alignment of internal culture (attitudes, values, behaviour), with external brand and corporate reputation, plus the fundamentals of corporate social responsibility (CSR), is essential to authenticity.

Without authenticity… culture, reputation and responsibility lose their power:

• the people will be disengaged – so losing the impact and productivity of bringing their whole selves to work;
• their inability to ‘walk the talk’ will loose the ambassador potential;
• the brand and reputation will be vulnerable to voices that might undermine them;
• without demonstrable responsibility the organisation may be seen as on a cynical spin cycle.

Wikima create a multi-faceted programmes to consciously and strategically align these three vital faces of ‘who’ and ‘how’ you are as an organisation. Here’s an example of the type of programme we would create with you:

Potential integrated alignment programme:

• Ensure leadership alignment: brand, CSR, OD & management development
• Agree the scope, purpose and terms of the programme
• Commit to working out of silos and into cross-organisational working – encouraging all to be involved
• Review and reflect on organisational history
• Scan the organisational environment (political, social, financial, market etc)
• Undertake an organisational ‘Purpose Quest’ – for clarity on the fundamental reason for being
• Understand and act on the brand and reputation implications of the Purpose
• Implement what’s need to genuinely live the Purpose and brand operationally – including CSR for all who work here

The passion for creating this alignment comes from Romy’s (Wikima Founder & Director) own experience: in global strategy and marketing for a major multi-national; as an Account Director for J.Walter Thompson advertising; and in working with CSR since the mid 1980s – including as a consultant for Business in the Community (www.bitc.org.uk) to their member companies. It’s time to bring all these aspects of organisational life purposefully together.

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